A chimera is myth,  delusion or illusion of something that is widely thought or believed to exist, but when rationally examined or investigated, is found not to be so, hence this post "The chimera of the loyalty of customers" .When we began our picture framing business,  during the last millennium, or nigh on half a century ago, customer loyalty was the credo that small, local businesses would unquestioningly believe, seek and pursue.  Verily, we practised this belief ourselves and preached  it ...

Many Customers who walk into a picture framer's shop thinking that a picture frame should not cost more than the print that they want framed.  And in our many years of picture framing experience, by far the most of Customers' artwork brought in for picture framing, is commercial, mass-produced, disposable and inexpensive. This is particularly so with oil paintings and batiks or similar art bought for a few dollars at popular, overseas tourist holiday resorts. This art often comes in various media, shapes and ...

Should all art be conservation framed to lessen deterioration? We don't think so. In our many years of making picture frames and picture framing experience, by far the vast majority of prints, posters and allied art brought in by Customers for picture framing consists of inexpensive, ephemeral, decorative, mass-produced, tourism-related, commercial, mechanical reproductions. Most of these are cosmetic, decor items and, as such, likely to be discarded by Customers when these become unfashionable in as little as a few years. Most of this kind or art can be inexpensively framed with cheap Ready-Made poster frames ...