While it's true that "You can’t please all of the people all of the time" we believe that picture framers do have certain legal, ethical and professional obligations in their picture framing practices. Legally, they have to practise sound standards of honesty in all transactions and avoid using false, inaccurate or misleading terms, descriptions or claims. Ethically, they must properly care for all customers' artwork in their keeping and produce picture frames equal or superior to the quality of displayed samples. Professionally, they should maintain a ...