It was around the time of the GFC (Global Financial Crisis) , or a few years after this millennium began, that picture framers throughout the world began noticing that the spending patterns and behaviour of their customer had changed. For those frames who entered the framing industry in the golden years of breaching whales and leaping dolphins posters this was a cultural and financial shock.  Kodak, Borders, One.Tel, and other corporate, lost customers by their tens of thousands and soon fell by the wayside. And yet, at much the same time, those same customers began queuing for hours ...