Alas, this post is distillation of many conversations, hundreds of observations and a multitude of  picture framers’ trade talk over many years. While it is partly a reflection on the occasional failings of our industry’s practitioners it is also meant to be a septet of helpful pointers on how to avoid unintentionally alienate  customers. Customer alienation can be triggered quite easily, and even if unintended and not meant.  Picture framers do have bad their days,  which can put them in a bad mood.  And it is this very mood...