It has been our experience, and in particular during these last 20 years or so of custom picture framing, that Customers seem to be wanting to spend less and less for any kind of custom picture framing, hence this post "How to cheaply stretch and frame your own counted cross stitch" . We are finding that most people baulk at even moderate custom picture framing prices, wanting to spend as little as possible  on custom picture frames, even less than what they used to, years ago. Why this is so is beyond the scope of this ...