Yes, we’re making  an intended  pun here to Elton John’s famous 1976 ballad, but the sentiment, how to say some thing tough firmly. but nicely, such as the negation, no;  is much the same.  While custom picture framers the world over pride themselves  on customer service, sometimes, someone, someplace will have to say no to some Customers’ requests. And saying no to, anyone, especially Customers who are our business lifeblood and livelihood, can be the hardest word, as the song says. We are no different, and over the years we have had to respectfully decline various types of requests ..