Many Customers who walk into a picture framer's shop thinking that a picture frame should not cost more than the print that they want framed. And in our many years of picture framing experience, by far the most of Customers' artwork brought in for picture framing, is commercial, mass-produced, disposable and inexpensive. This is particularly so with oil paintings and batiks or similar art bought for a few dollars at popular, overseas tourist holiday resorts. This art often comes in various media, shapes and sizes. Frequently, it can be cheaply put into cheap ready-made picture frames by the Customers themselves. Infrequently, some will need to be custom picture framed locally, and this will invariably cost more. Many customers are shocked to learn that their big, cheap Balinese oil painting bought for $30 may cost them a few hundred to get picture framed locally.
One reason for this is our higher, Australian living standards and our greater, expected R.O.I. than many overseas, developing countries. Developing countries' materials, rents, taxes, imposts, utilities and labour costs to produce local art is usually a fraction of the production costs of Western countries. This is why it can easily cost $50 or more to custom picture frame a cheap, $50 Balinese batik or oil painting.
That said, another, disparate reason as to why picture framing is too expensive for lot of customers is that many older, established picture framers often adopt very conservative picture framing practices. These framers tend to price and practise conservation picture framing on every customer who walks in and with each picture frame they do. In part, they're abetted to do so by various, self-interested picture framing suppliers and industry bodies.
These often maintain that since they supply the very best materials, conservation framing proffers the greatest profit margin potential. Conservation picture framing is an excellent work practice as it requires using more elaborate picture framing methods and high-quality materials. However this is often over-framing and over-pricing for much of the digitally printed, low-value, commercial work that customers bring in.
Put in in another way, Volvo and Saab are reputed to be amongst the world's safest cars. But do most average Australians workers want and buy them? No, because while these are good, safe cars, they're just to expensive to buy. And so they instead buy cheaper Kias Hyundais. We maintain that many picture framers do themselves and their industry a disservice by not embracing a broader, pricing democracy which ought to proffer customers not just conservation or museum picture framing, but also, cheap ready-made frames, plastic frames, clip frames and other inexpensive framing products. Thank you for reading this post " A picture frame should cost no more than the print or poster it was bought for.".
I just tried your online picture frames estimator in your Prices page. That gave me a price for my picture frame of $89.52. That was about half the price a picture framer tried to sell me her photo frame for. I will be coming in to see you on Saturday morning
Sigh .. It always amazes to hear holidaymakers buying cheap paintings for 10 bucks overseas whinge that they have to pay 100 bucks each or more to get them picture framed. Why did they go overseas and not in Australia for their holiday in the first place? Because we’re too expensive in Australia ! So why don’t they get picture frames for their oil paintings overseas as well ?????
The worst holiday items to picture frame are printed tea towels. I bought 4 at my mother’s home town of Barcelona and brought them back home here. I gave 2 away to my siters and 2 I wanted framed because I really liked them. Well, I never! The shopping centre picture framer wanted $185 each to get framed !!! They explained to me that they needed to unpick all the basted (stitched) edges by hand, iron them and then stretch them over a board, then I had to have a picture mat to cover the staples around the 4 sides (which I didn’t want) and glass to cover them. Apparently you can’t get tea towel picture frames off the shelf and these have to be custom made especially for you. But the the towel only cost me $12 each and so I refused to get them framed. I still got them!