Some time ago we had a teenager come by looking for work, hence the inspiration for this post" Let a Thousand Failures Wilt, or how modern society has failed our children". His personality wasn’t that flash but we progressed with the interview on to some basic skills test. We asked him to count some picture framing moulding sticks, wrapped in 7 packs, 6 sticks per 1 pack. Most people can do this easily in their head, ...



lace in the house choose to build and have where the inside and the outside are made to come together. It is meant to connect, and evoke a feeling of transition, between the external nature outdoors and the internal, man-made indoors. Years ago people called this the “outside room” the ‘sunroom’ even, where that alfresco ambience could be, if not met, at least hinted at. This space can further define as the border where bricks meet the grass, as a ...
up! By that we don’t mean to lighten up as in stop worrying about things, but aesthetically, to stop flooding homes, house, apartments, offices and buildings with black or dark picture frames! It seems, and it has been, years and years since square-profile black, mocha, or dark grey frames became popular both as custom pictures and ready-made poster frames. Older picture framers will fondly ..
Well, we posted this blog as a result of a number of incident and customer observations we made over the years and some of which we will recount. First incident: Giving away free picture frame hooks. When we first started picture framing someone read someplace .. (probably in a U.S. picture framers' magazine) that a good customer goodwill exercise was to give away a free packet of ..
time. Many are the homeowners who seek to uniquely fashion their world with the colours of their walls and ceilings, floor and light fittings. However a substantial contributor to the overall look and feel will be the art they choose to display and hang on their walls. And since art can enhance or detract the décor of a home we have drawn on our years of experience to list some important points worth considering in picture framing décor.
talk over many years. While it is partly a reflection on the occasional failings of our industry’s practitioners it is also meant to be a septet of helpful pointers on how to avoid unintentionally alienate customers. Customer alienation can be triggered quite easily, and even if unintended and not meant. Picture framers do have bad their days, which can put them in a bad mood. And it is this very mood...
framers throughout the world began noticing that the spending patterns and behaviour of their customer had changed. For those frames who entered the framing industry in the golden years of breaching whales and leaping dolphins posters this was a cultural and financial shock. Kodak, Borders, One.Tel, and other corporate, lost customers by their tens of thousands and soon fell by the wayside. And yet, at much the same time, those same customers began queuing for hours ...
ethical and professional obligations in their picture framing practices. Legally, they have to practise sound standards of honesty in all transactions and avoid using false, inaccurate or misleading terms, descriptions or claims. Ethically, they must properly care for all customers' artwork in their keeping and produce
his junior staff to serve you instead. If you do manage to speak to him, he's curt, cold and distant. When he gets around to making your picture frames, he's not on time anymore, he's always late. And when he's late, he doesn't ring to apologize, like he used to. You feel like he's brushing you off. And his prices have trebled! You used to have such an easy, carefree and inexpensive relationship. You felt safe and secure . But somehow ...
and pictures. You can hang these frames individually or clustered on your wall, to effect an artistic and impressive display. Our