Buying stuff online with mouse clicks from one's home armchair is quick and easy. In fact, it’s a lot easier and quicker than having to get into a car and drive down to a street store to do it, right? We buy iPads, cars, houses and even Ready-Made picture frames online, so why not custom picture frames ? After all there are online picture framing stores with clever wizards and widgets with .. which frame up pretty much anything we want, isn't that so? But this service strategy doesn't really work for custom picture framing...