This month's post "Googling the right search terms" was sparked by an unknown visitor's, or visitors', persistence in seeking results for an unusual ( antithetical actually ) search term "square A2 frame" which is an excellent oxymoron. Why? Because A2 is an internationally recognised and adopted, rectangular ( not square ) plane being, to wit, 42x59.4 cm. It's also equally surprising that the unknown user, or users, persisted searching this term for several weeks. How would we know this happened, post readers might well ask?  Ah! we would retort, we know because we pay Google Ads to tell us every day what users search for, or with, that's how. As an online retailer spending copious amounts of advertising dollars with Google, Bing, eBay, Gumtree and other online search engines, platforms ...