This month's post "Seek and you shall find" was sparked by some unknown visitor's persistence in seeking results for the unusual ( antithetical actually ) search term "square A2 frame" which is an excellent oxymoron. Why? Because A2 is an internationally recognized and adopted, rectangular ( not square ) plane being, to wit, 42 x 59.4 cm. It's also equally surprising that the unknown user, or users, persisted searching this term for several weeks. How would we know this happened, post readers might well ask?  Ah! we would retort, we know because we check in our Google Ads account to report to us what users search for, when, and what with ...