Ever since the first picture frame was , probably around 2.500 years ago the image's artist and owner must have wrestled with the portrait vs landscape or
ientation compositional conundrum, should it be framed portrait or landscape? Which would look better? And of course, we are not referring to art photography where ‘portrait’ main mean portraiture by photography and ‘landscape” may mean nature or outdoor photography. In picture framing, portrait means when someone frames and hangs the picture vertically, or longways, whereas landscape means when someone one frames and hangs a picture horizontally, or sideways. To put it in another way, the portrait format means that an image is taller than it is wide and landscape means that it is wider than...
The “Free Shipping” confidence trick
Posted on Category: Picture Framing Industry InsightsBy:
Not quite once upon a time, but some moons past, in a faraway land of opportunity, lived a crafty lady called
Annie. She cleverly crafted fairy and feathery, wondrous earrings which nobody else made. Then one fine day she thought she should venture on the internet and thus duly signed up with Etsy. Folks from near and yonder places found her online and happily purchased her hand-crafted wares. She enjoyed what she was doing, and after some time, even started to earn a modest living. Alas, one dark day, Etsy abruptly began promoting and prioritizing only the sellers who gave free shipping. Annie wasn’t one of them, because she just couldn’t ...
MDF wood frames instead of PVC plastic frames help reduce global warming
Posted on Category: Picture Framing Industry InsightsBy:To many of our Staff, Customers and people we know, grew up in the 1970’s, 1980s’ or even earlier , the statement "MDF wood frames help
reduce global warming" could seem nonsensical. Back then plastic was fantastic, it was so cheap and convenient, we couldn’t make, buy or use enough of the staff. It was literally and still largely is, ubiquitous, and the picture framing industry was no different from the others. While the custom picture framers never bought much, if any, of the plastic stuff, just about everyone else did. PVC ( plastic ) mouldings were, and still are, a major part of the mass-produced photo frames and picture frames. Just about every picture frames wholesaler, discount chain, department store, chemist chain and discount ...
The artists, their art, their studios and the environment
Posted on Category: Picture Framing Industry InsightsBy:So, you’re an artist. You draw, sketch or paint, mostly on paper. You’re starting to sell your work and gettin
g a name for yourself. Your sales are increasing, but you still don’t sell most of your art, so you store it. Often you need to travel, so you leave your work, in your studio, unattended, or course, because, well , it’s not like a pet that can wander off at night, right? But to safely store your work require some forethought and planning and chances are that you’ve been so busy that you haven’t given this topic much thought. This is where this post “The Artists, Their Art , Their Studios & The Environment” comes in, giving you a reminder list with some ...
In praise of white picture frames
Posted on Category: Picture Framing Industry InsightsBy:It wasn’t really that long ago that white picture frames were thought of, insipid, bland and without character. Older
picture framers clearly remember the times when white picture frames were only for special occasions, special persons or special places. Only the occasional Customer would only come in asking for frames in this colour. We would be told that the frames were for a wedding, and of course the bride would be wearing white. Or for baby or little girl’s room, since white invariably brings innocence and purity to mind. Or that there would be a special event with that white ...
Of spam, junk, ham, phishing and unsafe websites
Posted on Category: Picture Framing Industry InsightsBy:We think we can all agree on this: while spam or junk emails are bad, phishing emails are far worse. What’s the
difference between the two you might ask? Succinctly, the former just fills up your inbox with spam, unwanted, or junk mail. The latter can empty your bank account, compromise your financial status, credit rating and even steal your identity, in extreme cases. Our website PictureFrame.com.au is safe, trusted reputable and with a long-established online presence. As it features an Online Store ...
The chimera of the loyalty of customers
Posted on Category: Picture Framing Industry InsightsBy:A chimera is myth, delusion or illusion of something that is widely thought or believed to exist, but when rationally
examined or investigated, is found not to be so, hence this post "The chimera of the loyalty of customers" .When we began our picture framing business, during the last millennium, or nigh on half a century ago, customer loyalty was the credo that small, local businesses would unquestioningly believe, seek and pursue. Verily, we practised this belief ourselves and preached it ...
How to sell your home faster, quicker and easier
Posted on Category: Picture Framing Industry InsightsBy:We have noticed an increasing number of customers coming to us with dated and aged, framed art which requires re-framing. During the framing consultations
it often transpires that the customer is “doing the place up” as they are putting the property on the market. And just as often, advise and tips are exchanged on some of the helpful strategies to make a property more appealing, more inviting , and hence, quicker to attract bids. and sell. Below we list some of these useful approaches to make your home more appealing and inviting: 1.Re-frame your dated and so-yesterday picture frames, photo frames and ...
Of styles and trends: The empty white walls minimalist polemic
Posted on Category: Picture Framing Industry InsightsBy:
This happens even before walking into a new spec, or recently renovated home, hence our post "Of styles and trends: The empty white walls minimalist polemic". You know the feel, you recognize the
look and you know what to expect, right? Basically it’s about all, bare, white or pale empty walls, bare floors and sparse furnishings. It’s minimalism at its worst, and ugliest, maybe. Well, it’s definitely the ugliest for picture framers because the average home seems to now feature one quarter of the wall décor it had twenty years ago. And by definition, this means that they're only doing one quarter of the work they did a ..
Let a Thousand Failures Wilt, or how modern society has failed our children
Posted on Category: Picture Framing Industry InsightsBy:
Some time ago we had a teenager come by looking for work, hence the inspiration for this post" Let a Thousand Failures Wilt, or how modern society has failed our children". His personality wasn’t that flash but we progressed with the interview on to some basic skills test. We asked him to count some picture framing moulding sticks, wrapped in 7 packs, 6 sticks per 1 pack. Most people can do this easily in their head, ...


