About twice a month for umpteen years, we have fielded many telephone calls often heralded by the now familiar 
question, "Do you sell to the public? ". The short answer is yes, in fact, we always have, for many years. Retail only, never wholesale. Thus, we doth ponder, why the question? Most likely, this all harks back to the "old" days when retailers and wholesalers were quite ran and operated as distinct and disparate entities. Shopkeepers kept their shops retailing directly to the public and wholesalers ran factories to only wholesale to their shopkeeper customers. In this traditional, but rapidly fading commercial or business model, wholesalers, or distributors, were ...
Should I really be getting get my souvenir Asian painting stretched and then framed?
Posted on Category: Frame Types & StylesBy:
We generally say, no, you don't really need to get your Asian painting stretched and then framed . Frequently, when they v
isit us, they say that they have just returned from an Asian holiday, from Bali, Thailand or India. They tell us that they have a valuable, original, often large oil painting that needs framing. Frequently, they seem to have been regaled with tall tales of the worth of the paintings they have bought. They appear to believe, or are under the impression, that their oil painting is quite valuable and that it should be stretched first and then framed.
Best Unsung Hero Ever: The backing board
Posted on Category: Frame Parts & ComponentsBy:Why write about picture frame backing boards? Truth be known, we were scratching for ideas for this month's post. We asked the lads for suggestions for a new post but most told 
us that they felt that we must have written just about everything there is to know about picture frames. And that seemed to be so until someone asked about backing boards, had we ever written anything about them? The answer was in the negative, and do, here we go, let's discuss backing boards, the kinds used in picture framing to make picture frames. To begin with, and so far as the picture framing occupation is concerned, backing boards, backer boards, back boards, backs and and backings are all synonyms of the same ...
What’s inside a picture frame?
Posted on Category: Frame Parts & ComponentsBy:
Yes, " What’s inside a picture frame? is one of the questions we get asked fairly frequently. The wordin
g of the question can change from person to person but Customers want to know the same thing. And this is because they are curious of the components of a frame and the names of the parts of a picture frame. We may get asked:“What do you put at the back?” , or: “What will you put my picture on?” and even: “Will you make something so that my picture won’t fall off?”, and so on and so forth. The reason this question gets asked is because people know that a thin piece of paper like a poster can’t hold up by itself and wonder what and how it is being ...
I found your picture frames online!
Posted on Category: Picture Framing Industry InsightsBy:Just about every other time we answer the phone we are greeted with a "I found you online!", or, 
" I found your picture frames online!" , as the introduction to a Customer's telephone inquiry. While this is stating the obvious, users find us online because we have a web site, because its contents are published online, because search engines display these, and thence people find it! What is not so obvious are the many, electronic, processes, protocols and procedures used to make all this possible. In this post we will endeavour to explain what and how this works. Perhaps the very first step is to fire up one's PC, load up one or more programmes and then create web pages ..
Yes! We stock the big size frames!
Posted on Category: Ready-Made FramingBy:It's only a little while ago that we started noticing ourselves saying " Yes! We stock the big size frames!" more and more often to our Customers' calls, and so, here's this post! Now, we've always stocked " big
sizes" frames, for years, actually, but how come we're being asked this more frequently? Our theory is that is due mainly to two, important, factors. The first is that there are less and less of these variety stores and discount shops around. Many have simply stopped trading and closed down because their small business proprietors can't make enough money to pay expensive rents and high taxes, let alone paying themselves even a basic wage. The first factor is the easiest to ...
Entomology Shadow Boxes
Posted on Category: Ready-Made FramingBy:About a year or so ago we began experiencing a renewed 
interest and higher sales in our lovely wooden shadow box frames, and it wasn't until we started chatting with Customers that we learned that our increased sales were due to the new, local trend, and subsequent demand for, Entomology Shadow Boxes! And what are these exactly, you might say? Well, frames for bugs, or to display insects, invertebrates and even small creatures. It seems that this new craze is all about Customers wanting to buy 3-dimensional frames inside which are mounted spiders, scorpions ...
Goodbye, eBay …
Posted on Category: Picture Framing Industry InsightsBy:This post "Goodbye, eBay ..." is really a literary elegy reflecting our recent commercial divorce from selling online via this eCommerce 
platform ( hereinafter referred to as 'eB' ). Our decision was prompted by yet another of their "throw-you-under-the-bus" decisions which was emailed to us by either their one of their AI bots, or one of their anonymous apparatchiks, we don't know which. But let us begin. We began this selling online relationship way back around in 2009, initially lured and, later seduced, by their enticing promises of easy, profitable sales. Alas, it was not to be...
Seek and you shall find … ( but only if done correctly )
Posted on Category: Picture Framing Industry InsightsBy:This month's post "Googling the right search terms" was sparked by an unknown visitor's, or visitors', persistence in seeking results for an unusual ( antithetical actually ) search term "square A2 frame" which is an excellent oxymoron.
Why? Because A2 is an internationally recognised and adopted, rectangular ( not square ) plane being, to wit, 42x59.4 cm. It's also equally surprising that the unknown user, or users, persisted searching this term for several weeks. How would we know this happened, post readers might well ask? Ah! we would retort, we know because we pay Google Ads to tell us every day what users search for, or with, that's how. As an online retailer spending copious amounts of advertising dollars with Google, Bing, eBay, Gumtree and other online search engines, platforms ...
Framing Collingwood Premiership Posters
Posted on Category: Frame Types & StylesBy:Being St. Kilda football supporters, we are writing this post with some trepidation, reticence and reluctance, 
but write it we must. This is because we have been more or less inundated with picture framing request for the the picture framing of the 2023 Collingwood Premiership prints and posters. We have seen and framed different print versions, including the Herald Sun newspaper, as well as various Limited Edition formats. However, and by far the most common print that Customers want framed is the popular and inexpensive Mark Day 64x45 cm Premiership Poster edition. With this in mind we will explore the most popular and cost effective, picture framing options ...
